Let’s be honest — Facebook in 2025 is no longer just a social app. It’s a visual marketplace, a portfolio, a bulletin board, a digital diary, and for businesses, a lifeline. With over 2.91 billion monthly active users, every pixel you post matters. If you’re not using the right Facebook post size, you’re potentially throwing away visibility, reach, and engagement.
This guide isn’t just a cheat sheet — it’s your compass to mastering Facebook’s ever-changing dimensions. Whether you’re a brand designer, social media manager, or just someone who really loves clean layouts, let’s dive deep into all Facebook post size and image sizes that matter in 2025.
Facebook Post Size Cheatsheet
Here’s a quick reference table before we get into the deep details:
|
Element |
Recommended Size (px) |
Aspect Ratio |
|
Profile Picture |
320 x 320 |
1:1 |
|
Profile Cover |
1125 x 633 |
2.7:1 |
|
Page Cover |
1200 x 675 |
16:9 |
|
Group Cover |
1640 x 856 |
~1.91:1 |
|
Event Cover |
1200 x 628 |
1.91:1 |
|
Post Image |
1200 x 630 (link) |
Varies |
|
Story Image |
1080 x 1920 |
9:16 |
|
Story Video |
1080 x 1920 |
9:16 |
|
Video Post |
1280 x 720+ |
16:9, 1:1, 4:5 |
|
Carousel |
1080 x 1080 |
1:1 |
Facebook Personal Profile Image Sizes
Facebook Profile Picture Size
Measurements
In 2025, Facebook recommends a minimum of 320 x 320 pixels for profile pictures. It still displays as a circular crop, so keep the central part of your image clutter-free.
Tips & Guidelines
- Keep logos and faces centered.
- Use PNG for logos/text-based images to avoid compression blurring.
- Profile pics are shown in 40×40 px thumbnails on comments—make it readable at small sizes.
Facebook Profile Cover Size
Measurements
The updated optimal dimension is 1125 x 633 px with mobile-safe zones approximately 560 px wide in the center.
Tips & Guidelines
- Don’t put text near the edges—it might get cropped on mobile.
- Facebook compresses JPEGs—upload as PNG for sharper results.
- Use this space to reflect your mood, brand, or story. It’s the digital “you”.
Facebook Cover Photo Sizes
Facebook Event Cover Photo Size
Measurements
Optimal size in 2025: 1200 x 628 px (landscape layout). Must fit various mobile and desktop views.
Tips & Guidelines
- Leave room for title overlays.
- Use event branding colors for recall.
- Avoid small text—Zoom fatigue is real!
Facebook Group Cover Photo Size
Measurements
Use 1640 x 856 px, but keep the visual focus within a safe area of 1230 x 460 px (mobile view crop zone).
Tips & Guidelines
- Highlight community vibes—photos of people work best.
- Use minimal text and clear branding.
Facebook Business Page Cover Photo Size
Measurements
Best display: 1200 x 675 px (16:9). Facebook compresses heavily, so start with high resolution.
Tips & Guidelines
- Use professional brand visuals.
- Align the design to CTA buttons below.
- Treat this space as your business billboard.
Facebook Photo Post Sizes (Newsfeed)
Facebook Single Image Post Size
Square
- 1200 x 1200 px
- Perfect for mobile-first audiences. Symmetrical and scroll-stopping.
Portrait
- 1200 x 1500 px
- Higher engagement rates (according to Buffer, up to 13% more than landscape).
Landscape
- 1200 x 630 px
- Good for link previews but less vertical real estate.
Tips & Guidelines
- Use consistent aspect ratios across campaigns.
- Avoid overlays near edges due to cropping on smaller screens.
- Test with and without text for A/B performance.
Facebook Multiple Images
Square
Each image: 1200 x 1200 px
Grid-style layout with clean cropping.
Landscape
Each image: 1200 x 628 px
Horizontal split or carousel layout.
Portrait
Each image: 1080 x 1350 px
Great for tall visuals and mobile story-style storytelling.
Facebook Shared Link Post Size
Measurements
Recommended preview image: 1200 x 630 px (OG:image tag size).
Tips & Guidelines
- Set your OG tags properly (Open Graph protocol).
- Ensure your link loads fast (Facebook penalizes slow links).
- Don’t let Facebook pick a random image — control the preview!
Facebook Carousel Image Post Size
Measurements
Each card should be 1080 x 1080 px, in a 1:1 square format.
Tips & Guidelines
- Tell a story across the cards (think “Netflix episode intros”).
- Keep the text minimal, hook them visually.
Facebook Video Post Sizes (Newsfeed)
Facebook Single Video Post Size
Accepted Aspect Ratios
- 16:9 (landscape)
- 4:5 (portrait, mobile-focused)
- 1:1 (square for balance)
Measurements
- HD minimum: 1280 x 720 px
- Max resolution: 4K supported, but keep file size under 4GB
Tips & Guidelines
- Captions increase watch time by 12% (Meta, 2024).
- Thumbnails matter—custom ones get 28% higher views.
Facebook Carousel Video Post Size
Measurements
1080 x 1080 px for each card
Max length per video: 240 minutes, but optimal = 15–60 sec.
Tips & Guidelines
- Use silent-mode visuals.
- Hook viewers in the first 3 seconds.
Facebook Stories Sizes
Facebook Stories Image Size
Measurements
Recommended size: 1080 x 1920 px (full screen vertical)
Tips & Guidelines
- Safe zone: 1080 x 1420 px (avoid placing logos/text at top/bottom).
- Use bright visuals and movement-based elements.
Facebook Stories Video Size
Measurements
Same as image: 1080 x 1920 px, MP4 or MOV format
Tips & Guidelines
- Under 15 seconds for single Story.
- Use auto-captioning if dialogue is present.
Conclusion
Imagine walking into a store where every product image is blurry, awkwardly cropped, or pixelated. That’s what it feels like when Facebook post sizes are off—it creates friction, doubt, and scroll-past moments.
But when you follow the right Facebook post size standards, something magical happens. Your posts feel cleaner. Your branding gets noticed. Engagement goes up. People stay longer.
In 2025, attention is the currency. And design? That’s your wallet.
Facebook Post Size FAQ
What size is best for a Facebook post?
1200 x 630 px is ideal for shared links, but 1200 x 1200 px square is more flexible and mobile-optimized.
What size is a Facebook post image in 2025?
Depending on the format:
- Square: 1200 x 1200
- Portrait: 1200 x 1500
- Landscape: 1200 x 630
Always upload high-resolution files to avoid compression.
Is 1920×1080 good for Facebook posts?
Yes, especially for videos or full-screen Story formats. However, for feed images, this may crop awkwardly on mobile. Resize or test before uploading.
What is the size of a Facebook photo?
For shared photos (non-link), the go-to size remains 1200 x 1200 px or 1080 x 1350 px for vertical, mobile-first formats.